A blog of my choosing,

I saw this commercial last night at the movies. It was for the National Guard and it came on just before the movie started. Just a side note, how dare they put commercials on before the movie? I like the movie previews, but commercials, didn't I pay to watch this movie? I guess nothing stops the continued search for new revenue streams. Anyhow, I digress... This commercial was awesome. The rhetoric was very strong. The background music, the images, inspiring to say the least. After the commercial was over, I wanted to run straight to my local recruiter's office... I'm not going to sign up, but I have a healthy respect for the way that commercial was put together. The marketing person or persons behind that thing deserve a promotion, or a least a raise. It's interesting how much more I notice the rhetoric that I'm bombarded with these days, and how I recognize it for what it is instead of blindly accepting it as just another commercial. I wonder how many commercials (on average) I see on a daily basis. Amongst the crowd of substandard rhetoric this one from the National Guard really stood out with its highly effective use of rhetorical strategy. Well played National Guard. Please continue to keep our military strong. I'm not going to join your ranks, but it was a good try playing upon my emotions with this well put together commercial.