English 1010

I know that we haven’t talked about visual rhetorical techniques for awhile, but I still find myself thinking about this topic. Last week, when I went to the mall I happened to walk past the store Hollister. After walking in and looking around, I don’t think that this store uses visual rhetorical techniques in an effective way. The store is sort of built to look like a shack that is being rained upon. The colors and lights are dark and it doesn’t look very inviting. It also seems as if the store draws people away rather than welcoming them. Before I knew what products were sold at this store, I told myself I was never going to shop there because I got the image that the store was for the goth/emo type (sort of like Hot Topic), which I do not like. After all, wouldn’t you do the same? I mean I would much rather shop at a store that is warm and inviting with lots of bright colors rather than some sad and gloomy looking store that tends to drive me away. After learning more about the items that the store sells though, I finally talked myself into going inside and I bought a few items. Personally I think that Hollister should have designed their store differently with a lot more bright colors and lights. This way the store looks more inviting and it is not shying away potential customers, which is how the way they are presenting the store is doing now.