Crazy big, like an animal.

I chose to analyze Animalpak.com. To be honest I was a little confused as to what this website was about at first, but after a few minutes I managed to deduce that they must be selling body building supplements. Most of the Images on the site are of very buff men, portrayed in various settings that all appear to be in a gym, either working out or just posing / flexing in front of a mirror. Nobody looks at the camera, all the models seem preoccupied with their own routine or workout. Most of the images look real, that is they don't look staged. Except for the ones where the product takes the center stage, those pictures do have a “concocted” or staged look to them. The images focus on the individual. For example the pictures tend to have one model per picture, and that one model is the main focus for the image. The models are very buff, implying that the supplements being sold work well. At this point I'm not sure what value system the author of the site is trying to reach. But I am pretty sure that men are the targeted audience. Even the name itself seems to have manly qualities. I think that the website does a fare job of portraying images of what a body builder would want to look like. Although excessive muscle building is not my desire, the visual rhetoric on this website has intrigued me enough to at least read the ingredients for their product. Well that's my analysis, albeit limited, of the visual rhetoric of animalpak.com.