iTunes Store

As I looked around the iTunes store looking for some new tunes for my iPod, I was overwhelmed by all the many choices that it had to offer me! The bright colors of one link contrasting to the next made my head spin! Looking at a rhetoric perspective, this was a bold move for these artists who want their album art to attract potential customers right away. The words "NEW ALBUM" blinking across the screen also caught my eye and made me wonder, "Oooo! What's that?" Catching audiences attention in that sense was very successful as well. As I looked at the home page of this store, it reminds me of a whole crowd of people trying to get your attention. Only the ones who are forceful in the sense of bright, bold colors, or screaming, "HEY! LOOK! I'M NEW!" would successfully catch my attention first. Thinking even further, it's like a game of who's going to get on top, which is essentially what every business is doing, right? It makes sense to me that they would use those tactics to be seen first. I mean, come on! Who would gaze at a boring grey album cover first over a bright red and yellow one? Or one that has "NEW!" in 72 font size, underlined to the maximum, and bolded to the limits? That is how viewing iTunes in a rhetorical eye has now got me thinking....it's strange to see all the different ways people are trying to suck my iTunes card's money out of me with their sneaky, yet efficient ways!