Long Live Coldplay

The visual rhetoric of coldplay.com- Coldplay is one of my favorite bands yet I have never been to their website. I feel like coldplay.com is expressing an amount of artistic abilities with the background and focal points of the website. With stripes of paint in black, red, and white they have taken a simplistic approach to designing a site that has a precise artistic feel. It is clear what Coldplay is trying to get across… “VIVA” often an expression used in Spanish type languages to say ‘long live’... or just ‘live’. It is also one of Coldplay’s headlining songs in one of their newest cd’s (which is a great cd by the way). What isn’t clear is what mode of art they are using, this possibly a way that they are expressing Coldplay as a band that is well rounded or has many different fans that like all types of genres. The other pages of the website also follow the same style of artistic style and ideas, this website is not the typical website, and it is very apparent that the designer has put some thought into how this site is supposed to flow and look. I’m sure over the course of history Coldplay has had many websites, this one is possibly the most creative, and also may express their current purpose as a band, and that seems to be that they want to create good music that all types of people want to listen to.