I went to the Dolce & Gabbana site. I looked at a couple of the advertisements there, but one really made me interested. They had a picture of some sun glasses that looked really interesting. So I clicked on it. What I saw next was really weird, just a bunch of words describing what the glasses were made out of. But it had really interesting music that didn't make much sense with just a bunch of words. So I clicked next and it took me to 2 glass stands with black covers over them. I really wanted to see what was under them. When you click on one of the stands it has an option to lift the black cover to peek at what was under them. So I did. It made me mad at first because when you did that it only showed you the glasses for just a second. Well I wanted to get a better look at them so you can understand my frustration. And then all the sudden the cover flies off and it brings up the glasses so you can really get a good view of them.
I think this advertisement is effective because it really gets you wanting more. It is very mysterious and just really brings out your curiosity. They don't fulfil your curiosity at first they make you keep going further and further which is a really good technique. I think it works very well for them. It worked on me at least.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment