English 1010

I definitely see advertisements in a new perspective now. The common knowledge in sales and advertising is that you look at things from the outside to inside. By thinking about what is appealing to the customers will benefit companies with increased sales. I suppose for myself I can now put a term to what I do when I analyze an advertisement. I can refer to logos, pathos, kairos, or ethos to determine if I am the targeted audience and how I can relate to that product. Personally I like to be able to see myself using the specified product; otherwise I have no reason to read on about it. There are more details that I can focus on that can boost the appeal of the ad also. Everyone’s comments about those details really do point out the art of symbolism that can be involved. Symbolism is a very common and obvious method for interpretation. Another thing worth mentioning is that for most ads there is more of an implication to a global perspective. I’m sure that the advertising specialists are not just focused on getting the “clique” to buy their products, but anybody close to that range. I do like the fact that from everyone’s point of view, there are so many things that can have a factor of importance within the ad. I work with a company that does a lot of advertising, and I’ve just always been pretty ignorant about why any ad is done a particular way. And now I feel enlightened. (smiley face)