Life is a freakshow?

To be honest, and pardon my slang, I was incredibly creeped out while browsing on animalpak.com. Through cruising the sight I came to the conclusion that it is a body building group or power lifting training. However, at my first glance of the sight I felt like I'd been thrust into the movie Fight Club. I started to hear Brad Pitt's voice as Tyler Durden talking about how the world needs to be reduced to chaos and anarchy and such. The website contains unsettling tabs like "The Breach" and "Life is a freakshow". The visual rhetoric was so dark, I don't know why anyone would want to be involved in this operation. I realize that it's probably something harmless like lifting weights and drinking protein shakes, but all I see are steroids and violence. The people they draw in from this are not individuals I would like to encounter in a dark alley...or anywhere really for that matter. I'd feel so puny and helpless against their bulging veiny bodies. This website is going to give me nightmares of gigantic monsters hurling dumbells and cases of protein supplement.